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[null,"客戶獲利率分析"]
[null,"2013年1月20日",null,"公司名稱"]
[]
[]
[null,"客戶活動","客戶 1","客戶 2","客戶 3","整體",null," "]
[null,"活動客戶數量 — 開始期間",5,8,8,{"$f":"SUM(C7:E7)","v":{"v":21,"d":"21 "}}]
[null,"新增客戶數量",2,4,4,{"$f":"SUM(C8:E8)","v":{"v":10,"d":"10 "}}]
[null,"喪失 / 終止客戶數量",{"v":-1,"d":"(1)"},{"v":-2,"d":"(2)"},{"v":-2,"d":"(2)"},{"v":-5,"d":"(5)"}]
[null,"活動客戶數量 — 結束期間",{"$f":"SUBTOTAL(109,獲利率分析!$C$7:$C$9)","v":6},{"$f":"SUBTOTAL(109,獲利率分析!$D$7:$D$9)","v":10},{"$f":"SUBTOTAL(109,獲利率分析!$E$7:$E$9)","v":10},26]
[]
[null,"獲利率分析"," ","  ","   ","    "]
[null,"個別客戶群營收",{"v":45000000,"d":"NT$45,000,000"},{"v":54000000,"d":"NT$54,000,000"},{"v":75000000,"d":"NT$75,000,000"},{"$f":"SUM(獲利率分析!$C13:$E13)","v":{"v":174000000,"d":"NT$174,000,000"}}]
[null,"加權",{"$f":"C13/$F$13","v":{"v":0.25862068965517243,"d":"25.9%"}},{"$f":"D13/$F$13","v":{"v":0.3103448275862069,"d":"31.0%"}},{"v":0.43103448275862066,"d":"43.1%"},{"$f":"SUM(C14:E14)","v":{"v":1,"d":"100.0%"}}]
[]
[null,"銷貨成本"," ","  ","   ","    "]
[null,"持續客服成本",{"v":30000000,"d":"NT$30,000,000"},{"v":42000000,"d":"NT$42,000,000"},{"v":42000000,"d":"NT$42,000,000"},{"$f":"SUM(獲利率分析!$C17:$E17)","v":{"v":114000000,"d":"NT$114,000,000"}}]
[null,"其他直接客戶成本",{"v":6000000,"d":"6,000,000 "},{"v":3000000,"d":"3,000,000 "},{"v":3000000,"d":"3,000,000 "},{"$f":"SUM(獲利率分析!$C18:$E18)","v":{"v":12000000,"d":"12,000,000 "}}]
[null,"總銷售成本",{"$f":"SUBTOTAL(109,獲利率分析!$C$17:$C$18)","v":{"v":36000000,"d":"36,000,000 "}},{"$f":"SUBTOTAL(109,獲利率分析!$D$17:$D$18)","v":{"v":45000000,"d":"45,000,000 "}},{"$f":"SUBTOTAL(109,獲利率分析!$E$17:$E$18)","v":{"v":45000000,"d":"45,000,000 "}},{"$f":"SUBTOTAL(109,獲利率分析!$F$17:$F$18)","v":{"v":126000000,"d":"126,000,000 "}}]
[null,"總利潤",{"$f":"C13-獲利率分析!$C$19","v":{"v":9000000,"d":"NT$9,000,000"}},{"$f":"D13-獲利率分析!$D$19","v":{"v":9000000,"d":"NT$9,000,000"}},{"$f":"E13-獲利率分析!$E$19","v":{"v":30000000,"d":"NT$30,000,000"}},{"$f":"F13-獲利率分析!$F$19","v":{"v":48000000,"d":"NT$48,000,000"}}]
[null,"加權",{"$f":"MAX(0,MIN(1,C20/$F$20))","v":{"v":0.1875,"d":"18.8%"}},{"$f":"MAX(0,MIN(1,D20/$F$20))","v":{"v":0.1875,"d":"18.8%"}},{"v":0.625,"d":"62.5%"},{"$f":"SUM(獲利率分析!$C21:$E21)","v":{"v":1,"d":"100.0%"}}]
[]
[null,"其他成本"," ","  ","   ","    "]
[null,"客戶獲得",{"v":3150000,"d":"NT$3,150,000"},{"v":3600000,"d":"NT$3,600,000"},{"v":7050000,"d":"NT$7,050,000"},{"$f":"SUM(獲利率分析!$C24:$E24)","v":{"v":13800000,"d":"NT$13,800,000"}}]
[null,"客戶行銷",{"v":4500000,"d":"4,500,000 "},{"v":3750000,"d":"3,750,000 "},{"v":8250000,"d":"8,250,000 "},{"$f":"SUM(獲利率分析!$C25:$E25)","v":{"v":16500000,"d":"NT$16,500,000"}}]
[null,"客戶終止",{"v":2400000,"d":"2,400,000 "},{"v":5700000,"d":"5,700,000 "},{"v":4200000,"d":"4,200,000 "},{"$f":"SUM(獲利率分析!$C26:$E26)","v":{"v":12300000,"d":"NT$12,300,000"}}]
[null,"其他客戶總成本",{"$f":"SUBTOTAL(109,獲利率分析!$C$24:$C$26)","v":{"v":10050000,"d":"10,050,000 "}},{"$f":"SUBTOTAL(109,獲利率分析!$D$24:$D$26)","v":{"v":13050000,"d":"13,050,000 "}},{"$f":"SUBTOTAL(109,獲利率分析!$E$24:$E$26)","v":{"v":19500000,"d":"19,500,000 "}},{"$f":"SUBTOTAL(109,獲利率分析!$F$24:$F$26)","v":{"v":42600000,"d":"NT$42,600,000"}}]
[]
[null,"個別客戶群利潤",{"$f":"C20-C27","v":{"v":-1050000,"d":"(NT$1,050,000)"}},{"$f":"D20-D27","v":{"v":-4050000,"d":"(NT$4,050,000)"}},{"$f":"E20-E27","v":{"v":10500000,"d":"NT$10,500,000"}},{"$f":"F20-獲利率分析!$F$27","v":{"v":5400000,"d":"NT$5,400,000"}}]
[null,"加權",{"$f":"MAX(0,MIN(1,C29/$F$29))","v":{"v":0,"d":"0.0%"}},{"$f":"MAX(0,MIN(1,D29/$F$29))","v":{"v":0,"d":"0.0%"}},{"v":1,"d":"100.0%"},{"$f":"SUM(獲利率分析!$C30:$E30)","v":{"v":1,"d":"100.0%"}}]
[]
[null,"摘要評量"]
[null,"每位獲得客戶平均成本",{"$f":"C24/C8","v":{"v":1575000,"d":"NT$1,575,000"}},{"$f":"D24/D8","v":{"v":900000,"d":"NT$900,000"}},{"$f":"E24/E8","v":{"v":1762500,"d":"NT$1,762,500"}}]
[null,"每位終止客戶平均成本",{"$f":"-C26/C9","v":{"v":2400000,"d":"NT$2,400,000"}},{"$f":"-D26/D9","v":{"v":2850000,"d":"NT$2,850,000"}},{"$f":"-E26/E9","v":{"v":2100000,"d":"NT$2,100,000"}}]
[null,"每位活動客戶平均行銷成本",{"$f":"C25/獲利率分析!$C$10","v":{"v":750000,"d":"NT$750,000"}},{"$f":"D25/獲利率分析!$D$10","v":{"v":375000,"d":"NT$375,000"}},{"$f":"E25/獲利率分析!$E$10","v":{"v":825000,"d":"NT$825,000"}}]
[null,"每位客戶平均盈虧",{"$f":"C29/獲利率分析!$C$10","v":{"v":-175000,"d":"(NT$175,000.00)"}},{"$f":"D29/獲利率分析!$D$10","v":{"v":-405000,"d":"(NT$405,000.00)"}},{"$f":"E29/獲利率分析!$E$10","v":{"v":1050000,"d":"NT$1,050,000.00"}}]

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[null,"個別客戶摘要評量",{"$nulls":13}," "]
[null,{"$f":"ReportDate","v":"2013年1月20日"},{"$nulls":15},{"$f":"CompanyName","v":"公司名稱"}]