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[null,"Müşteri Kârlılık Analizi"]
[null,"20 OCAK 2013",null,"ŞİRKET ADI"]
[]
[]
[null,"Müşteri Etkinliği","Müşteri 1","Müşteri 2","Müşteri 3","Genel",null," "]
[null,"Etkin Müşteri Sayısı—Dönem Başı",5,8,8,{"$f":"SUM(C7:E7)","v":21}]
[null,"Eklenen Müşteri Sayısı",2,4,4,{"$f":"SUM(C8:E8)","v":10}]
[null,"Kayıp/İlişkisi Kesilen Müşteri Sayısı",{"v":-1,"d":"-1 "},{"v":-2,"d":"-2 "},{"v":-2,"d":"-2 "},{"v":-5,"d":"-5 "}]
[null,"Etkin Müşteri Sayısı—Dönem Sonu",{"$f":"SUBTOTAL(109,'Kârlılık Analizi'!$C$7:$C$9)","v":6},{"$f":"SUBTOTAL(109,'Kârlılık Analizi'!$D$7:$D$9)","v":10},{"$f":"SUBTOTAL(109,'Kârlılık Analizi'!$E$7:$E$9)","v":10},26]
[]
[null,"Kârlılık Analiz"," ","  ","   ","    "]
[null,"Bölüm Başına Gelir",{"v":1500000,"d":"1,500,000 TL"},{"v":1800000,"d":"1,800,000 TL"},{"v":2500000,"d":"2,500,000 TL"},{"$f":"SUM('Kârlılık Analizi'!$C13:$E13)","v":{"v":5800000,"d":"5,800,000 TL"}}]
[null,"Ağırlık",{"$f":"C13/$F$13","v":{"v":0.25862068965517243,"d":"25.9%"}},{"$f":"D13/$F$13","v":{"v":0.3103448275862069,"d":"31.0%"}},{"v":0.43103448275862066,"d":"43.1%"},{"$f":"SUM(C14:E14)","v":{"v":1,"d":"100.0%"}}]
[]
[null,"Satış Maliyeti"," ","  ","   ","    "]
[null,"Devam Eden Hizmet ve Destek Maliyetleri",{"v":1000000,"d":"1,000,000 TL"},{"v":1400000,"d":"1,400,000 TL"},{"v":1400000,"d":"1,400,000 TL"},{"$f":"SUM('Kârlılık Analizi'!$C17:$E17)","v":{"v":3800000,"d":"3,800,000 TL"}}]
[null,"Diğer Doğrudan Müşteri Maliyetleri",{"v":200000,"d":"200,000"},{"v":100000,"d":"100,000"},{"v":100000,"d":"100,000"},{"$f":"SUM('Kârlılık Analizi'!$C18:$E18)","v":{"v":400000,"d":"400,000"}}]
[null,"Toplam Satış Maliyetleri",{"$f":"SUBTOTAL(109,'Kârlılık Analizi'!$C$17:$C$18)","v":{"v":1200000,"d":"1,200,000"}},{"$f":"SUBTOTAL(109,'Kârlılık Analizi'!$D$17:$D$18)","v":{"v":1500000,"d":"1,500,000"}},{"$f":"SUBTOTAL(109,'Kârlılık Analizi'!$E$17:$E$18)","v":{"v":1500000,"d":"1,500,000"}},{"$f":"SUBTOTAL(109,'Kârlılık Analizi'!$F$17:$F$18)","v":{"v":4200000,"d":"4,200,000"}}]
[null,"Brüt Kâr",{"$f":"C13-'Kârlılık Analizi'!$C$19","v":{"v":300000,"d":"300,000 TL"}},{"$f":"D13-'Kârlılık Analizi'!$D$19","v":{"v":300000,"d":"300,000 TL"}},{"$f":"E13-'Kârlılık Analizi'!$E$19","v":{"v":1000000,"d":"1,000,000 TL"}},{"$f":"F13-'Kârlılık Analizi'!$F$19","v":{"v":1600000,"d":"1,600,000 TL"}}]
[null,"Ağırlık",{"$f":"MAX(0,MIN(1,C20/$F$20))","v":{"v":0.1875,"d":"18.8%"}},{"$f":"MAX(0,MIN(1,D20/$F$20))","v":{"v":0.1875,"d":"18.8%"}},{"v":0.625,"d":"62.5%"},{"$f":"SUM('Kârlılık Analizi'!$C21:$E21)","v":{"v":1,"d":"100.0%"}}]
[]
[null,"Diğer Maliyetler"," ","  ","   ","    "]
[null,"Müşteri Edinme",{"v":105000,"d":"105,000 TL"},{"v":120000,"d":"120,000 TL"},{"v":235000,"d":"235,000 TL"},{"$f":"SUM('Kârlılık Analizi'!$C24:$E24)","v":{"v":460000,"d":"460,000 TL"}}]
[null,"Müşteri Pazarlama",{"v":150000,"d":"150,000"},{"v":125000,"d":"125,000"},{"v":275000,"d":"275,000"},{"$f":"SUM('Kârlılık Analizi'!$C25:$E25)","v":{"v":550000,"d":"550,000 TL"}}]
[null,"Müşteri ile İlişkiyi Kesme",{"v":80000,"d":"80,000"},{"v":190000,"d":"190,000"},{"v":140000,"d":"140,000"},{"$f":"SUM('Kârlılık Analizi'!$C26:$E26)","v":{"v":410000,"d":"410,000 TL"}}]
[null,"Diğer Toplam Müşteri Maliyetleri",{"$f":"SUBTOTAL(109,'Kârlılık Analizi'!$C$24:$C$26)","v":{"v":335000,"d":"335,000"}},{"$f":"SUBTOTAL(109,'Kârlılık Analizi'!$D$24:$D$26)","v":{"v":435000,"d":"435,000"}},{"$f":"SUBTOTAL(109,'Kârlılık Analizi'!$E$24:$E$26)","v":{"v":650000,"d":"650,000"}},{"$f":"SUBTOTAL(109,'Kârlılık Analizi'!$F$24:$F$26)","v":{"v":1420000,"d":"1,420,000"}}]
[]
[null,"Bölüme Göre Müşteri Kârı",{"$f":"C20-C27","v":{"v":-35000,"d":"-35,000 TL"}},{"$f":"D20-D27","v":{"v":-135000,"d":"-135,000 TL"}},{"$f":"E20-E27","v":{"v":350000,"d":"350,000 TL"}},{"$f":"F20-'Kârlılık Analizi'!$F$27","v":{"v":180000,"d":"180,000 TL"}}]
[null,"Ağırlık",{"$f":"MAX(0,MIN(1,C29/$F$29))","v":{"v":0,"d":"0.0%"}},{"$f":"MAX(0,MIN(1,D29/$F$29))","v":{"v":0,"d":"0.0%"}},{"v":1,"d":"100.0%"},{"$f":"SUM('Kârlılık Analizi'!$C30:$E30)","v":{"v":1,"d":"100.0%"}}]
[]
[null,"Özet Ölçümler"]
[null,"Edinilen Müşteri Başına Ortalama Maliyet",{"$f":"C24/C8","v":{"v":52500,"d":"52,500 TL"}},{"$f":"D24/D8","v":{"v":30000,"d":"30,000 TL"}},{"$f":"E24/E8","v":{"v":58750,"d":"58,750 TL"}}]
[null,"İlişkisi Kesilen Müşteri Başına Ortalama Maliyet",{"$f":"-C26/C9","v":{"v":80000,"d":"80,000 TL"}},{"$f":"-D26/D9","v":{"v":95000,"d":"95,000 TL"}},{"$f":"-E26/E9","v":{"v":70000,"d":"70,000 TL"}}]
[null,"Etkin Müşteri Başına Ortalama Pazarlama Maliyeti",{"$f":"C25/'Kârlılık Analizi'!$C$10","v":{"v":25000,"d":"25,000 TL"}},{"$f":"D25/'Kârlılık Analizi'!$D$10","v":{"v":12500,"d":"12,500 TL"}},{"$f":"E25/'Kârlılık Analizi'!$E$10","v":{"v":27500,"d":"27,500 TL"}}]
[null,"Müşteri Başına Ortalama Kâr veya Zarar",{"$f":"C29/'Kârlılık Analizi'!$C$10","v":{"v":-5833.333333333333,"d":"-5,833.33 TL"}},{"$f":"D29/'Kârlılık Analizi'!$D$10","v":{"v":-13500,"d":"-13,500.00 TL"}},{"$f":"E29/'Kârlılık Analizi'!$E$10","v":{"v":35000,"d":"35,000.00 TL"}}]

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[null,"Müşteri Başına Özet Ölçümler",{"$nulls":13}," "]
[null,{"$f":"RaporTarihi","v":"20 OCAK 2013"},{"$nulls":15},{"$f":"ŞirketAdı","v":"ŞİRKET ADI"}]