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{"sheet":"Analiza rentowności","index":0,"n_rows":36,"n_cols":8,"rows_kept":36,"merged":[[2,3,2,7],[10,1,10,5],[14,1,14,5],[21,1,21,5],[27,1,27,5],[30,1,30,5]]}
[]
[null,"Analiza rentowności klienta"]
[null,"20.01.13",null,"NAZWA FIRMY"]
[]
[]
[null,"Działania klienta","Klient 1","Klient 2","Klient 3","Ogólne",null," "]
[null,"Liczba aktywnych klientów — początek okresu",5,8,8,{"$f":"SUM(C7:E7)","v":21}]
[null,"Liczba dodanych klientów",2,4,4,{"$f":"SUM(C8:E8)","v":10}]
[null,"Liczba utraconych klientów i klientów, z którymi zakończono współpracę",{"v":-1,"d":"-1 "},{"v":-2,"d":"-2 "},{"v":-2,"d":"-2 "},{"v":-5,"d":"-5 "}]
[null,"Liczba aktywnych klientów — koniec okresu",{"$f":"SUBTOTAL(109,'Analiza rentowności'!$C$7:$C$9)","v":6},{"$f":"SUBTOTAL(109,'Analiza rentowności'!$D$7:$D$9)","v":10},{"$f":"SUBTOTAL(109,'Analiza rentowności'!$E$7:$E$9)","v":10},26]
[]
[null,"Analiza rentowności"," ","  ","   ","    "]
[null,"Przychód na segment",{"v":1500000,"d":"1,500,000 zł"},{"v":1800000,"d":"1,800,000 zł"},{"v":2500000,"d":"2,500,000 zł"},{"$f":"SUM('Analiza rentowności'!$C13:$E13)","v":{"v":5800000,"d":"5,800,000 zł"}}]
[null,"Waga",{"$f":"C13/$F$13","v":{"v":0.25862068965517243,"d":"25.9%"}},{"$f":"D13/$F$13","v":{"v":0.3103448275862069,"d":"31.0%"}},{"v":0.43103448275862066,"d":"43.1%"},{"$f":"SUM(C14:E14)","v":{"v":1,"d":"100.0%"}}]
[]
[null,"Koszty sprzedaży"," ","  ","   ","    "]
[null,"Bieżące koszty obsługi i pomocy technicznej",{"v":1000000,"d":"1,000,000 zł"},{"v":1400000,"d":"1,400,000 zł"},{"v":1400000,"d":"1,400,000 zł"},{"$f":"SUM('Analiza rentowności'!$C17:$E17)","v":{"v":3800000,"d":"3,800,000 zł"}}]
[null,"Inne koszty bezpośrednie dotyczące klientów",{"v":200000,"d":"200,000"},{"v":100000,"d":"100,000"},{"v":100000,"d":"100,000"},{"$f":"SUM('Analiza rentowności'!$C18:$E18)","v":{"v":400000,"d":"400,000"}}]
[null,"Suma kosztów sprzedaży",{"$f":"SUBTOTAL(109,'Analiza rentowności'!$C$17:$C$18)","v":{"v":1200000,"d":"1,200,000"}},{"$f":"SUBTOTAL(109,'Analiza rentowności'!$D$17:$D$18)","v":{"v":1500000,"d":"1,500,000"}},{"$f":"SUBTOTAL(109,'Analiza rentowności'!$E$17:$E$18)","v":{"v":1500000,"d":"1,500,000"}},{"$f":"SUBTOTAL(109,'Analiza rentowności'!$F$17:$F$18)","v":{"v":4200000,"d":"4,200,000"}}]
[null,"Marża brutto",{"$f":"C13-'Analiza rentowności'!$C$19","v":{"v":300000,"d":"300,000 zł"}},{"$f":"D13-'Analiza rentowności'!$D$19","v":{"v":300000,"d":"300,000 zł"}},{"$f":"E13-'Analiza rentowności'!$E$19","v":{"v":1000000,"d":"1,000,000 zł"}},{"$f":"F13-'Analiza rentowności'!$F$19","v":{"v":1600000,"d":"1,600,000 zł"}}]
[null,"Waga",{"$f":"MAX(0,MIN(1,C20/$F$20))","v":{"v":0.1875,"d":"18.8%"}},{"$f":"MAX(0,MIN(1,D20/$F$20))","v":{"v":0.1875,"d":"18.8%"}},{"v":0.625,"d":"62.5%"},{"$f":"SUM('Analiza rentowności'!$C21:$E21)","v":{"v":1,"d":"100.0%"}}]
[]
[null,"Inne koszty"," ","  ","   ","    "]
[null,"Pozyskiwanie klientów",{"v":105000,"d":"105,000 zł"},{"v":120000,"d":"120,000 zł"},{"v":235000,"d":"235,000 zł"},{"$f":"SUM('Analiza rentowności'!$C24:$E24)","v":{"v":460000,"d":"460,000 zł"}}]
[null,"Działania marketingowe dotyczące klientów",{"v":150000,"d":"150,000"},{"v":125000,"d":"125,000"},{"v":275000,"d":"275,000"},{"$f":"SUM('Analiza rentowności'!$C25:$E25)","v":{"v":550000,"d":"550,000 zł"}}]
[null,"Kończenie współpracy z klientami",{"v":80000,"d":"80,000"},{"v":190000,"d":"190,000"},{"v":140000,"d":"140,000"},{"$f":"SUM('Analiza rentowności'!$C26:$E26)","v":{"v":410000,"d":"410,000 zł"}}]
[null,"Suma innych kosztów dotyczących klientów",{"$f":"SUBTOTAL(109,'Analiza rentowności'!$C$24:$C$26)","v":{"v":335000,"d":"335,000"}},{"$f":"SUBTOTAL(109,'Analiza rentowności'!$D$24:$D$26)","v":{"v":435000,"d":"435,000"}},{"$f":"SUBTOTAL(109,'Analiza rentowności'!$E$24:$E$26)","v":{"v":650000,"d":"650,000"}},{"$f":"SUBTOTAL(109,'Analiza rentowności'!$F$24:$F$26)","v":{"v":1420000,"d":"1,420,000"}}]
[]
[null,"Zysk dotyczący klientów na segment",{"$f":"C20-C27","v":{"v":-35000,"d":"-35,000 zł"}},{"$f":"D20-D27","v":{"v":-135000,"d":"-135,000 zł"}},{"$f":"E20-E27","v":{"v":350000,"d":"350,000 zł"}},{"$f":"F20-'Analiza rentowności'!$F$27","v":{"v":180000,"d":"180,000 zł"}}]
[null,"Waga",{"$f":"MAX(0,MIN(1,C29/$F$29))","v":{"v":0,"d":"0.0%"}},{"$f":"MAX(0,MIN(1,D29/$F$29))","v":{"v":0,"d":"0.0%"}},{"v":1,"d":"100.0%"},{"$f":"SUM('Analiza rentowności'!$C30:$E30)","v":{"v":1,"d":"100.0%"}}]
[]
[null,"Metryki podsumowujące"]
[null,"Średni koszt na pozyskanego klienta",{"$f":"C24/C8","v":{"v":52500,"d":"52,500 zł"}},{"$f":"D24/D8","v":{"v":30000,"d":"30,000 zł"}},{"$f":"E24/E8","v":{"v":58750,"d":"58,750 zł"}}]
[null,"Średni koszt na utraconego klienta",{"$f":"-C26/C9","v":{"v":80000,"d":"80,000 zł"}},{"$f":"-D26/D9","v":{"v":95000,"d":"95,000 zł"}},{"$f":"-E26/E9","v":{"v":70000,"d":"70,000 zł"}}]
[null,"Średni koszt marketingu na aktywnego klienta",{"$f":"C25/'Analiza rentowności'!$C$10","v":{"v":25000,"d":"25,000 zł"}},{"$f":"D25/'Analiza rentowności'!$D$10","v":{"v":12500,"d":"12,500 zł"}},{"$f":"E25/'Analiza rentowności'!$E$10","v":{"v":27500,"d":"27,500 zł"}}]
[null,"Średni przychód lub strata na klienta",{"$f":"C29/'Analiza rentowności'!$C$10","v":{"v":-5833.333333333333,"d":"-5,833.33 zł"}},{"$f":"D29/'Analiza rentowności'!$D$10","v":{"v":-13500,"d":"-13,500.00 zł"}},{"$f":"E29/'Analiza rentowności'!$E$10","v":{"v":35000,"d":"35,000.00 zł"}}]

{"sheet":"Wykres metryk podsumowujących","index":1,"n_rows":3,"n_cols":18,"rows_kept":3}
[]
[null,"Metryki podsumowujące na klienta",{"$nulls":13}," "]
[null,{"$f":"DataRaportu","v":"20.01.13"},{"$nulls":15},{"$f":"NazwaFirmy","v":"NAZWA FIRMY"}]