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{"sheet":"Lønnsomhetsanalyse","index":0,"n_rows":36,"n_cols":8,"rows_kept":36,"merged":[[2,3,2,7],[10,1,10,5],[14,1,14,5],[21,1,21,5],[27,1,27,5],[30,1,30,5]]}
[]
[null,"Lønnsomhetsanalyse for kunde"]
[null,"20. JANUAR 2013",null,"FIRMANAVN"]
[]
[]
[null,"Kundeaktivitet","Kunde 1","Kunde 2","Kunde 3","Sum",null," "]
[null,"Antall aktive kunder – begynnelsen av perioden",5,8,8,{"$f":"SUM(C7:E7)","v":{"v":21,"d":"21 "}}]
[null,"Antall kunder lagt til",2,4,4,{"$f":"SUM(C8:E8)","v":{"v":10,"d":"10 "}}]
[null,"Antall kunder tapt/avsluttet",{"v":-1,"d":"(1)"},{"v":-2,"d":"(2)"},{"v":-2,"d":"(2)"},{"v":-5,"d":"(5)"}]
[null,"Antall aktive kunder – slutten av perioden",{"$f":"SUBTOTAL(109,Lønnsomhetsanalyse!$C$7:$C$9)","v":6},{"$f":"SUBTOTAL(109,Lønnsomhetsanalyse!$D$7:$D$9)","v":10},{"$f":"SUBTOTAL(109,Lønnsomhetsanalyse!$E$7:$E$9)","v":10},26]
[]
[null,"Lønnsomhetsanalyse"," ","  ","   ","    "]
[null,"Inntekt per segment",{"v":1500000,"d":"kr 1,500,000"},{"v":1800000,"d":"kr 1,800,000"},{"v":2500000,"d":"kr 2,500,000"},{"$f":"SUM(Lønnsomhetsanalyse!$C13:$E13)","v":{"v":5800000,"d":"kr 5,800,000"}}]
[null,"Vekting",{"$f":"C13/$F$13","v":{"v":0.25862068965517243,"d":"25.9%"}},{"$f":"D13/$F$13","v":{"v":0.3103448275862069,"d":"31.0%"}},{"v":0.43103448275862066,"d":"43.1%"},{"$f":"SUM(C14:E14)","v":{"v":1,"d":"100.0%"}}]
[]
[null,"Salgskostnader"," ","  ","   ","    "]
[null,"Kostnader for pågående tjenester og støtte",{"v":1000000,"d":"kr 1,000,000"},{"v":1400000,"d":"kr 1,400,000"},{"v":1400000,"d":"kr 1,400,000"},{"$f":"SUM(Lønnsomhetsanalyse!$C17:$E17)","v":{"v":3800000,"d":"kr 3,800,000"}}]
[null,"Andre direkte kundekostnader",{"v":200000,"d":"200,000 "},{"v":100000,"d":"100,000 "},{"v":100000,"d":"100,000 "},{"$f":"SUM(Lønnsomhetsanalyse!$C18:$E18)","v":{"v":400000,"d":"400,000 "}}]
[null,"Totale salgskostnader",{"$f":"SUBTOTAL(109,Lønnsomhetsanalyse!$C$17:$C$18)","v":{"v":1200000,"d":"1,200,000 "}},{"$f":"SUBTOTAL(109,Lønnsomhetsanalyse!$D$17:$D$18)","v":{"v":1500000,"d":"1,500,000 "}},{"$f":"SUBTOTAL(109,Lønnsomhetsanalyse!$E$17:$E$18)","v":{"v":1500000,"d":"1,500,000 "}},{"$f":"SUBTOTAL(109,Lønnsomhetsanalyse!$F$17:$F$18)","v":{"v":4200000,"d":"4,200,000 "}}]
[null,"Bruttomargin",{"$f":"C13-Lønnsomhetsanalyse!$C$19","v":{"v":300000,"d":"kr 300,000"}},{"$f":"D13-Lønnsomhetsanalyse!$D$19","v":{"v":300000,"d":"kr 300,000"}},{"$f":"E13-Lønnsomhetsanalyse!$E$19","v":{"v":1000000,"d":"kr 1,000,000"}},{"$f":"F13-Lønnsomhetsanalyse!$F$19","v":{"v":1600000,"d":"kr 1,600,000"}}]
[null,"Vekting",{"$f":"MAX(0,MIN(1,C20/$F$20))","v":{"v":0.1875,"d":"18.8%"}},{"$f":"MAX(0,MIN(1,D20/$F$20))","v":{"v":0.1875,"d":"18.8%"}},{"v":0.625,"d":"62.5%"},{"$f":"SUM(Lønnsomhetsanalyse!$C21:$E21)","v":{"v":1,"d":"100.0%"}}]
[]
[null,"Andre kostnader"," ","  ","   ","    "]
[null,"Kundeanskaffelse",{"v":105000,"d":"kr 105,000"},{"v":120000,"d":"kr 120,000"},{"v":235000,"d":"kr 235,000"},{"$f":"SUM(Lønnsomhetsanalyse!$C24:$E24)","v":{"v":460000,"d":"kr 460,000"}}]
[null,"Kundemarkedsføring",{"v":150000,"d":"150,000 "},{"v":125000,"d":"125,000 "},{"v":275000,"d":"275,000 "},{"$f":"SUM(Lønnsomhetsanalyse!$C25:$E25)","v":{"v":550000,"d":"kr 550,000"}}]
[null,"Kundeavslutning",{"v":80000,"d":"80,000 "},{"v":190000,"d":"190,000 "},{"v":140000,"d":"140,000 "},{"$f":"SUM(Lønnsomhetsanalyse!$C26:$E26)","v":{"v":410000,"d":"kr 410,000"}}]
[null,"Totalt - andre kundekostnader",{"$f":"SUBTOTAL(109,Lønnsomhetsanalyse!$C$24:$C$26)","v":{"v":335000,"d":"335,000 "}},{"$f":"SUBTOTAL(109,Lønnsomhetsanalyse!$D$24:$D$26)","v":{"v":435000,"d":"435,000 "}},{"$f":"SUBTOTAL(109,Lønnsomhetsanalyse!$E$24:$E$26)","v":{"v":650000,"d":"650,000 "}},{"$f":"SUBTOTAL(109,Lønnsomhetsanalyse!$F$24:$F$26)","v":{"v":1420000,"d":"1,420,000 "}}]
[]
[null,"Kundefortjeneste per segment",{"$f":"C20-C27","v":{"v":-35000,"d":"kr -35,000"}},{"$f":"D20-D27","v":{"v":-135000,"d":"kr -135,000"}},{"$f":"E20-E27","v":{"v":350000,"d":"kr 350,000"}},{"$f":"F20-Lønnsomhetsanalyse!$F$27","v":{"v":180000,"d":"kr 180,000"}}]
[null,"Vekting",{"$f":"MAX(0,MIN(1,C29/$F$29))","v":{"v":0,"d":"0.0%"}},{"$f":"MAX(0,MIN(1,D29/$F$29))","v":{"v":0,"d":"0.0%"}},{"v":1,"d":"100.0%"},{"$f":"SUM(Lønnsomhetsanalyse!$C30:$E30)","v":{"v":1,"d":"100.0%"}}]
[]
[null,"Sammendragsmål"]
[null,"Gjennomsnittskostnad per anskaffet kunde",{"$f":"C24/C8","v":{"v":52500,"d":"kr 52,500"}},{"$f":"D24/D8","v":{"v":30000,"d":"kr 30,000"}},{"$f":"E24/E8","v":{"v":58750,"d":"kr 58,750"}}]
[null,"Gjennomsnittskostnad per avsluttet kunde",{"$f":"-C26/C9","v":{"v":80000,"d":"kr 80,000"}},{"$f":"-D26/D9","v":{"v":95000,"d":"kr 95,000"}},{"$f":"-E26/E9","v":{"v":70000,"d":"kr 70,000"}}]
[null,"Gjennomsnittskostnad for markedsføring per aktiv kunde",{"$f":"C25/Lønnsomhetsanalyse!$C$10","v":{"v":25000,"d":"kr 25,000"}},{"$f":"D25/Lønnsomhetsanalyse!$D$10","v":{"v":12500,"d":"kr 12,500"}},{"$f":"E25/Lønnsomhetsanalyse!$E$10","v":{"v":27500,"d":"kr 27,500"}}]
[null,"Gjennomsnittsgevinst eller -tap per kunde",{"$f":"C29/Lønnsomhetsanalyse!$C$10","v":{"v":-5833.333333333333,"d":"kr -5,833.33"}},{"$f":"D29/Lønnsomhetsanalyse!$D$10","v":{"v":-13500,"d":"kr -13,500.00"}},{"$f":"E29/Lønnsomhetsanalyse!$E$10","v":{"v":35000,"d":"kr 35,000.00"}}]

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[]
[null,"Sammendragsmål per kunde",{"$nulls":13}," "]
[null,{"$f":"ReportDate","v":"20. JANUAR 2013"},{"$nulls":15},{"$f":"CompanyName","v":"FIRMANAVN"}]