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[]
[null,"Analýza ziskovosti zákazníků"]
[null,"20. LEDNA 2013",null,"NÁZEV SPOLEČNOSTI"]
[]
[]
[null,"Aktivita zákazníka","Zákazník 1","Zákazník 2","Zákazník 3","Celkem",null," "]
[null,"Počet aktivních zákazníků – začátek období",5,8,8,{"$f":"SUM(C7:E7)","v":21}]
[null,"Počet přidaných zákazníků",2,4,4,{"$f":"SUM(C8:E8)","v":10}]
[null,"Počet ztracených zákazníků",{"v":-1,"d":"-1 "},{"v":-2,"d":"-2 "},{"v":-2,"d":"-2 "},{"v":-5,"d":"-5 "}]
[null,"Počet aktivních zákazníků – konec období",{"$f":"SUBTOTAL(109,'Analýza ziskovosti'!$C$7:$C$9)","v":6},{"$f":"SUBTOTAL(109,'Analýza ziskovosti'!$D$7:$D$9)","v":10},{"$f":"SUBTOTAL(109,'Analýza ziskovosti'!$E$7:$E$9)","v":10},26]
[]
[null,"Analýza ziskovosti"," ","  ","   ","    "]
[null,"Výnos na segment",{"v":1500000,"d":"1,500,000 Kč"},{"v":1800000,"d":"1,800,000 Kč"},{"v":2500000,"d":"2,500,000 Kč"},{"$f":"SUM('Analýza ziskovosti'!$C13:$E13)","v":{"v":5800000,"d":"5,800,000 Kč"}}]
[null,"Statistické vážení",{"$f":"C13/$F$13","v":{"v":0.25862068965517243,"d":"25.9%"}},{"$f":"D13/$F$13","v":{"v":0.3103448275862069,"d":"31.0%"}},{"v":0.43103448275862066,"d":"43.1%"},{"$f":"SUM(C14:E14)","v":{"v":1,"d":"100.0%"}}]
[]
[null,"Náklady na prodej"," ","  ","   ","    "]
[null,"Náklady na probíhající služby a podporu",{"v":1000000,"d":"1,000,000 Kč"},{"v":1400000,"d":"1,400,000 Kč"},{"v":1400000,"d":"1,400,000 Kč"},{"$f":"SUM('Analýza ziskovosti'!$C17:$E17)","v":{"v":3800000,"d":"3,800,000 Kč"}}]
[null,"Další přímé náklady na zákazníka",{"v":200000,"d":"200,000"},{"v":100000,"d":"100,000"},{"v":100000,"d":"100,000"},{"$f":"SUM('Analýza ziskovosti'!$C18:$E18)","v":{"v":400000,"d":"400,000"}}]
[null,"Celkové náklady na prodej",{"$f":"SUBTOTAL(109,'Analýza ziskovosti'!$C$17:$C$18)","v":{"v":1200000,"d":"1,200,000"}},{"$f":"SUBTOTAL(109,'Analýza ziskovosti'!$D$17:$D$18)","v":{"v":1500000,"d":"1,500,000"}},{"$f":"SUBTOTAL(109,'Analýza ziskovosti'!$E$17:$E$18)","v":{"v":1500000,"d":"1,500,000"}},{"$f":"SUBTOTAL(109,'Analýza ziskovosti'!$F$17:$F$18)","v":{"v":4200000,"d":"4,200,000"}}]
[null,"Hrubá marže",{"$f":"C13-'Analýza ziskovosti'!$C$19","v":{"v":300000,"d":"300,000 Kč"}},{"$f":"D13-'Analýza ziskovosti'!$D$19","v":{"v":300000,"d":"300,000 Kč"}},{"$f":"E13-'Analýza ziskovosti'!$E$19","v":{"v":1000000,"d":"1,000,000 Kč"}},{"$f":"F13-'Analýza ziskovosti'!$F$19","v":{"v":1600000,"d":"1,600,000 Kč"}}]
[null,"Statistické vážení",{"$f":"MAX(0,MIN(1,C20/$F$20))","v":{"v":0.1875,"d":"18.8%"}},{"$f":"MAX(0,MIN(1,D20/$F$20))","v":{"v":0.1875,"d":"18.8%"}},{"v":0.625,"d":"62.5%"},{"$f":"SUM('Analýza ziskovosti'!$C21:$E21)","v":{"v":1,"d":"100.0%"}}]
[]
[null,"Další náklady"," ","  ","   ","    "]
[null,"Získávání zákazníků",{"v":105000,"d":"105,000 Kč"},{"v":120000,"d":"120,000 Kč"},{"v":235000,"d":"235,000 Kč"},{"$f":"SUM('Analýza ziskovosti'!$C24:$E24)","v":{"v":460000,"d":"460,000 Kč"}}]
[null,"Marketing",{"v":150000,"d":"150,000"},{"v":125000,"d":"125,000"},{"v":275000,"d":"275,000"},{"$f":"SUM('Analýza ziskovosti'!$C25:$E25)","v":{"v":550000,"d":"550,000 Kč"}}]
[null,"Ztráta zákazníků",{"v":80000,"d":"80,000"},{"v":190000,"d":"190,000"},{"v":140000,"d":"140,000"},{"$f":"SUM('Analýza ziskovosti'!$C26:$E26)","v":{"v":410000,"d":"410,000 Kč"}}]
[null,"Celkové další náklady na zákazníky",{"$f":"SUBTOTAL(109,'Analýza ziskovosti'!$C$24:$C$26)","v":{"v":335000,"d":"335,000"}},{"$f":"SUBTOTAL(109,'Analýza ziskovosti'!$D$24:$D$26)","v":{"v":435000,"d":"435,000"}},{"$f":"SUBTOTAL(109,'Analýza ziskovosti'!$E$24:$E$26)","v":{"v":650000,"d":"650,000"}},{"$f":"SUBTOTAL(109,'Analýza ziskovosti'!$F$24:$F$26)","v":{"v":1420000,"d":"1,420,000"}}]
[]
[null,"Zisk ze zákazníků podle segmentů",{"$f":"C20-C27","v":{"v":-35000,"d":"-35,000 Kč"}},{"$f":"D20-D27","v":{"v":-135000,"d":"-135,000 Kč"}},{"$f":"E20-E27","v":{"v":350000,"d":"350,000 Kč"}},{"$f":"F20-'Analýza ziskovosti'!$F$27","v":{"v":180000,"d":"180,000 Kč"}}]
[null,"Statistické vážení",{"$f":"MAX(0,MIN(1,C29/$F$29))","v":{"v":0,"d":"0.0%"}},{"$f":"MAX(0,MIN(1,D29/$F$29))","v":{"v":0,"d":"0.0%"}},{"v":1,"d":"100.0%"},{"$f":"SUM('Analýza ziskovosti'!$C30:$E30)","v":{"v":1,"d":"100.0%"}}]
[]
[null,"Souhrnné metriky"]
[null,"Průměrné náklady na získaného zákazníka",{"$f":"C24/C8","v":{"v":52500,"d":"52,500 Kč"}},{"$f":"D24/D8","v":{"v":30000,"d":"30,000 Kč"}},{"$f":"E24/E8","v":{"v":58750,"d":"58,750 Kč"}}]
[null,"Průměrné náklady na ztraceného zákazníka",{"$f":"-C26/C9","v":{"v":80000,"d":"80,000 Kč"}},{"$f":"-D26/D9","v":{"v":95000,"d":"95,000 Kč"}},{"$f":"-E26/E9","v":{"v":70000,"d":"70,000 Kč"}}]
[null,"Průměrné marketingové náklady na aktivního zákazníka",{"$f":"C25/'Analýza ziskovosti'!$C$10","v":{"v":25000,"d":"25,000 Kč"}},{"$f":"D25/'Analýza ziskovosti'!$D$10","v":{"v":12500,"d":"12,500 Kč"}},{"$f":"E25/'Analýza ziskovosti'!$E$10","v":{"v":27500,"d":"27,500 Kč"}}]
[null,"Průměrný výnos nebo ztráta na zákazníka",{"$f":"C29/'Analýza ziskovosti'!$C$10","v":{"v":-5833.333333333333,"d":"-5,833.33 Kč"}},{"$f":"D29/'Analýza ziskovosti'!$D$10","v":{"v":-13500,"d":"-13,500.00 Kč"}},{"$f":"E29/'Analýza ziskovosti'!$E$10","v":{"v":35000,"d":"35,000.00 Kč"}}]

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[null,"Souhrnné metriky na zákazníka",{"$nulls":13}," "]
[null,{"$f":"DatumZprávy","v":"20. LEDNA 2013"},{"$nulls":15},{"$f":"NázevSpolečnosti","v":"NÁZEV SPOLEČNOSTI"}]